Don’t think of your website as a self-promotion machine, instead think of it as a self-invention machine. Fill your website with your work and your ideas and the stuff you care about. Austin Kleon, Show Your Work!
I’m currently in the process of reading Show Your Work! (which is great) and I really loved this quote. I started this site up a couple of years ago when returning to work after having Luke mainly as a means of making myself accountable to keep learning and sharing what I learned. On reading the quote it made me re-evaluate what I was posting so you’ll probably notice me posting some stuff that is less specific to IT but I feel helps me be a happier more productive programmer. I’ll also be posting some shorter posts on things which have inspired or struck a cord with me. I guess on the whole I want the site to have a bit more personality and represent better who I am.